If I had a nickel for every blogger in my circle that became an ex-blogger after a few posts, I wouldn’t be rich, but I’d have a helluva lot of nickels weighing my pockets down.
People get discouraged after putting efforts into things and not seeing anyone respond. I get that. It’s tough when you put your stuff out there and no one seems to be interested at all, let alone “get it” and want more. I cheer my friends on because I know how important it is to them to express themselves to the world, but do I read every blog post my friends put up on social media, asking people to please read their “latest”?
Spoiler alert: No.
Why not? If I’m so danged supportive of my buddies who are branching out into the creative space, why am I not supporting them by reading their posts? If I’m encouraging people to put their voice out there through my podcast, my occasional Facebook post, or even my Twitter feed but I’m not actually reading or listening to much of their content, I’m obviously not walking the walk.
It’s not on purpose. I like you! But let’s tell the truth. You’re just not that interesting.
It’s OK. Neither am I.
It's not your fault.
You are a perfectly fine individual, full of personality, unique perspective, and a sense of what matters. But when you make it all about you, no one is going to care. “Read my latest” will always get a ho-hum from anyone who is already being bombarded by message after message after photo after photo on social from people who want their attention.
If you want to break through that noise, you can’t be passive. Ya gotta hit ’em with a hook.
The story has to be the headline.
If only my friends would have said “Why the Struggle Bus is Real and I’m Under the Tires” or “Writing About Writer’s Block Cured Me of Writer’s Block”, that’s a definite click from me. It may be the exact same content, but it can’t be about you first.
It’s about the bus.
It’s about the tires.
It’s about the block.
Once we’ve established that, then it’s about you and how you’ve met that challenge. Those are the stories people like to read. Tell the story. You can make yourself the hero (or the villain!), but tell the story first.
The funny thing is most of my friends who quit on their blogs could use the same content they already have, but framed differently, it takes a whole other interesting angle.
Welcome to marketing. Sell that sizzle.
Maybe you’re not that interesting, but the good news is, it’s probably not you. It’s probably your angle.
(Whose baby is that? I’ll buy that.)
This is rich coming from someone who has quit on their own blog.
I know, I know. It’s also rich coming from someone who has their whole ass name in their podcast title. I’ll admit it. I like people to know who I am. But I’m not trying to be famous. Not anymore. It’s too much work.
I have interests and I want to share them. People may not share those interests and they may not even think I’m the least bit exciting. That’s OK. Because not only is it good to reframe my approach, it’s also good to reframe the reasons for doing this in the first place. I’ve started and quit, started and quit, and started.
But instead of having this blog as a reinforcement of all the things I’m doing everywhere else, I’m just doing this for me. I’m knocking off years, and I do mean years, of built up rust when it comes to writing. I’m out of practice. I have a hard time expressing my thoughts these days. Working in social media takes a toll on a person.
This is my release valve. I’m working on the works. It’s just me and a can of WD-40 here, and I’m scrubbing it up.
And I don’t care if you read it.
But you made it this far, didn’t you?